Lunch & Learn – Words That Sell
Guest Presenter, Claire Stoddard, Sales & Internet Copywriter
Learn how to craft clear, persuasive copy that drives clicks, conversions, and sales through the roof. Claire will show you how to differentiate your business in a crowded market and attract ideal clients by using “Words That Sell”.
In this interactive discussion, Claire will give you some of the top writing tips and techniques that it took her decades to learn. It may literally change the way you write sales letters, email blasts, and online copy forever. You will learn:
- The 5 simple secrets for Writing Words that Sell
- How to use how we make decisions to drive the words you choose
- A simple writing technique that will make you rich
- A template for writing killer headlines and subject lines
Claire is the author of the book Simple Secrets for Creating Words That Sell. Copies will be available at the event.Claire Stoddard has over 25 years experience as Chief Marketing Officer for some of the world’s most influential corporations. She has been widely quoted in the press, including, BusinessWeek Magazine, The Wall Street Journal, HR Magazine and Houston Chronicle. She has also appeared on CNN-Television and was a regular contributor to WBIS-TV, a station owned by The Wall Street Journal.