Lunch & Learn – How To Use Buyer's Guides to Generate Leads
Guest Presenter, Gene Sower is the owner of SamsonMedia
- You have a website so people learn more about the BENEFITS of your products and services…right?
- You want your website to attract relevant traffic, initiate a call to action, and ultimately generate a lead and then a sale…right?
- You assume that since you have a website everyone will find you…right?
While there are many ways to generate leads from your website, “lead magnets” or “Buying Guides” are designed to provide useful and relevant information about one of your main product or service offerings.
As the expert in your field, using Buying Guides to follow the ‘problem-solution formula’ is a great way to position yourself as a helpful resource, become the “go-to” person, and get people to opt-in to your email list in an effort to build trust, position your business as an authority and turn the prospect into a paying client or customer.
Join us at this important BizCircles Lunch & Learn to find out the secret of lead generating Buyers Guides and how to do it right!
Gene Sower is the owner of SamsonMedia, an 11-year old online marketing agency based in Montclair, NJ, that builds websites and helps small and medium-sized businesses attract more customers and clients. They offer a 100% free blog training course available at https://samsonmedia.leadpages.co/wordpressblog/.