A few words about us

With so many business leaders unable to benefit from in-person contact with their peers in the Covid-environment, BizCircles private LinkedIn Group was born.

Ilene Greene & Ted Polmar, co-owners of MarketShare Communications, along with Marc Alterman, Founder of MA33 Strategies, realized that there is a need for business owners and executives to have a forum in which to connect with each other and to benefit from the input and experience of their peers.

BizCircles aims to be a valuable, participant-driven online business resource that brings together owners, executives, stakeholders and professionals, all exchanging their experiences and challenges, and sharing accomplishments and ideas that can impact business success.

Why be part of the BizCircles LinkedIn Group:

  • Have access to the support and advice of other business professionals and owners with years of experience
  • Learn ideas and new approaches in many different areas of business including marketing, employee issues, leadership, management and culture to name a few
  • Make new business contacts and connections in our group

We will post articles and original blogs, have guest posts, pose questions to the group, conduct surveys, and ask for input from our members every week so that everyone who joins us can benefit from the exchange of ideas and collective wisdom.

This is not a sales group nor a political forum and it is by invitation only so that the quality of the conversations and the content can be maintained.

Ilene B. Greene

Ilene B. Greene started her career in the advertising music business, producing jingles for radio and TV commercials. After working as an account executive for an advertising design company for two years, she opened MarketShare Communications with the mission of bringing results-driven strategic marketing and advertising services to small and middle-market companies in northern NJ and the NY/NJ metro area.

In 2004, Ilene merged MarketShare Communications with Design Graphics and assumed the position of President, with her partner, co-owner and husband, Ted Polmar, who held the role of Vice President and CMO.

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Ilene has held leadership positions with various business organizations and trade associations over the years including:

  • Montville Chamber of Commerce – Board member, started the Women’s Business Committee
  • Morris County Chamber of Commerce – Women in Business Committee Member, Business Development Committee Member
  • NJ Advertising Club – Past President and long-time board member
  • Commerce and Industry Association of New Jersey (CIANJ) –Past Member, Advisory Panel Member for the Women’s Leadership Council and Small Business Council
  • Continuing and Professional Education Center of William Paterson University – Taught Marketing Strategy and Branding

In October of 2008, Ilene was inducted into the NJ Advertising Club’s Advertising Hall of Fame and in March of 2009, was named one of New Jersey’s “50 Best Women in Business” by NJBIZ. Ilene is a frequent speaker at local civic groups and professional organizations on marketing strategy, branding and small business marketing.

Ted Polmar

Ted Polmar’s business background began in sales for medical equipment and supplies. Soon thereafter he became a Marketing Manager for IPCO Hospital Supply, a national distributor, where he developed new products for the hospital marketplace. He is credited for developing the:

  • Disposable Electro Surgical Pencil
  • Patient Belongings/Emergency Room Bags
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After working for IPCO he went on to develop his own Operating Room Sterilization Tray business which grew into a successful entity.

Ted saw a need for local and regional companies to have access to marketing services and founded Design Graphics, a graphics and marketing agency, producing brochures, product catalogs, ads and other collateral materials for his clients. The agency grew rapidly by developing websites for small and mid-size companies.

In 2004, Ted merged Design Graphics with MarketShare Communications, becoming Chief Marketing Officer and co-owner. As the company’s Chief Marketing Strategist and a certified Facilitative Leadership Trainer, Ted has the unique ability to clearly delineate business problems using a team approach. He has successfully leveraged these talents to help MarketShare’s clients develop marketing and branding programs based on implementing sound business strategies that increase business revenues while growing bottom-line profitability.

Ted has been involved in various business organizations and trade associations over the years including:

  • Morris County Chamber of Commerce – Business Development Committee Member, Technology Committee Member
  • BizCircles Networking Events – Co-facilitated executive peer group with partner Ilene Greene
  • Continuing and Professional Education Center of William Paterson University – Taught Marketing Strategy and Branding

Marc Alterman

As a long-time leader of diverse manufacturing and distribution concerns, Marc Alterman possesses a deep understanding of how to effectively steer companies and set them on a path to sustainable growth. He has extensive experience building, operating, and leading companies to accelerate revenue, profitability, and value both domestically and internationally. Seasoned in analyzing complex corporate structures, Marc possesses a unique skill set, fusing his legal training and considerable C-suite experience. With decades of experience in many sectors, Marc is recognized for his ability to analyze the big picture and synthesize solutions and creative strategies, curating data-driven strategic plans to transform companies, both financially and through improved company culture and engagement.

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Marc’s experience includes nearly twenty years as CEO, President and Board Member of Sava Industries. Under his leadership, that company was recognized as a Finalist for New Jersey Manufacturer of the Year by the New Jersey Manufacturing Extension Program. Previously, Marc served as a Director in the consulting practice at Coopers & Lybrand (now PwC), as well as Executive Vice President at a strategic marketing firm, and Director of a major building products distributor.

Marc holds a law degree from The University of Pennsylvania School of Law, and an honors graduate of The Johns Hopkins University.


  • Strategy
  • Revenue Growth
  • Market Analysis
  • Transactions
  • Organizational restructuring
  • Financial management
  • Budget development
  • Culture transformation
  • Team development
  • Lean processes
  • Legal & regulatory compliance
  • CEO coaching

Marc Alterman can be reached at 973-306-4633 or marc.alterman@ma33strategies.com


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