A Couple in Business: Camp Friendship Turns into Successful Partnership Decades Later
Let me introduce us — I’m Ilene B. Greene, my husband is Ted Polmar and we are a married couple who run a successful business. Our story, however, I believe is unique. We met when I was 13 and Ted was 15 at a summer sleep-away camp outside Rhinebeck, New York. We were both born & raised in Brooklyn, NY and we were good friends that summer along with a great group of teens. As these things often go, over the next couple of years we all drifted apart, went off to different colleges, married, started careers and families…and divorced our first spouses.
I started my own advertising and marketing company, MarketShare Communications, initially out of a spare bedroom. I was married to my first husband at the time and raising my children. I was able to make my own hours, meet clients during the day when the kids were in school and do my work at night and on weekends, yet still be an involved “mom” when they were home. Over time the business grew, I took an office and a partner and expanded to a staff of seven including graphic designers, promotional products salesperson and admin assistant.
Unbeknownst to me, Ted was following a very similar path, growing his company, Design Graphics, during those same years – and not far from where I was doing business. We probably passed each other many times, yet never actually met, odd in an industry where everyone knows everyone. It was February 2002 during a blizzard and I was heading to my car after leaving an appointment when I heard my name called. I looked around the parking lot and didn’t see anyone I recognized so I kept going. Heard my name again and a man approached me. He had a beard, was wearing an “Indiana Jones” hat and said to me, “Hi Ilene – what are you doing here?” He must have seen the look on my face which was, “Who is this guy?” because his next comment was, “You don’t remember me, do you?”
Turns out it was Ted from summer camp who recognized me after many years who had his own marketing & website development company just 15 minutes from where I had mine. We exchanged cards, he promised to call and we both parted. We soon made plans for lunch and met for lunch every month after that for over a year as we rekindled the friendship, caught up on each other’s lives and business experiences, and started to help each other out with a few projects from time to time.
Fast forward — after a year of rekindling the friendship and comparing business notes, we ended up dating, falling in love, merging our two companies and marrying. We truly are together 24/7/365!
How we run our successful business and what challenges we have had to overcome
We attribute our success to:
- Our ability, from our separate past experiences, to bring a huge amount of business acumen to our clients, many of whom are family owned and multi-generational companies as well as closely held companies
- Our understanding and compassion for the family business — since we live it every day
- Our leadership skills and marketing expertise
- Our thirst for learning new ways of doing things – marketing has changed a lot since we both started…we always want to bring our clients the best to help them grow their businesses
- Our ability to create a team approach with our clients gaining consensus on all business decisions
- Our clients love of our story and how we interact with each other as well as our commitment to their companies’ successes
Lessons we have learned:
- Never go to bed angry – whether about business or family – you have to wake up the next morning and not only see the person at breakfast, you have to be at work with them all day
- Work out your differences and compromise on something that is agreeable to both parties
- Learn to let go – if something is not too important to one of you, relinquish the “point” to your spouse
- Love what you do if you are going into a business together — we eat, breathe, sleep our business and are still fascinated by the ups and downs of it; we talk about business between ourselves a great deal. We’re always brainstorming – to us it’s fun, not work.
- Be sure you can be with your spouse ALL the time — it’s not for everyone. Our friendship and respect for each other, as well as our very similar values, enabled us to be successful.
- Be able to say what needs to be said…then move on. Don’t hold grudges — it’s bad for business and worse for your relationship.
The challenges we have faced and overcome:
- Combining two strong personalities into becoming one strong and driving business force
- Melding two staffs together
- Going from doing project work to a marketing retainer/consulting model with our clients
- Having to separate the business tasks – eventually Ted took over as CFO and some of the CMO strategy functions; I get more involved with the details of client projects, including copywriting, proposal writing, social networking; we both share in overseeing staff, sub-contractors and new business development
- Having heated discussions in front of staff and working them out with the staff so everyone is comfortable with the outcome
- Separating our “work life” all week during business hours from “home life” after hours and on weekends (we’re still working on that one!)
Attend a Meeting
Are you and your partner building a business together—or dreaming of scaling the one you’ve already started? Then you’re invited to attend a meeting of BizCircles – the Couples in Business Network.
